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A Powerful Brand Name
Most Recognized Name in Real Estate
When homebuyers and sellers think about real estate, they
think of the CENTURY 21 brand. In fact, according to a
national survey*, the CENTURY 21 Brand was the most recognized
name in real estate by a wide margin. Put the power of this
international brand name to work in your local market to help
sell your home faster for the best price possible, or help you
find the next place you'll call "home sweet home."
Award-winning Ads
CENTURY 21 Advertising is an effective combination of
television, print, and radio spots, bringing the CENTURY 21
message to millions of consumers worldwide.
Television
Thousands of commercials from the award-winning "Real Estate
for the Real World®" advertising campaign air on network and
cable television each year
Radio
CENTURY 21 radio ads are heard on both syndicated national and
local radio programs.
Print
Ad placements in various publications including The Wall
Street Journal, This Old House and TIME (Business Edition)
reach a wide spectrum of potential home buyers and sellers.
Powerful Relationships
Involvement in the following sponsorships and promotions help
create excitement about the CENTURY 21 brand name and generate
attention from potential buyers and sellers.
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Major League
Baseball®
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CENTURY 21 Home
Run Derby® Competition
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CENTURY 21 Home
Run Derby All-Star Sweepstakes™, which offers consumers a
chance to win a trip to All Star Week and the opportunity to
win $250,000 toward the purchase of a home.
Global
Presence
Today, our world is a global village. For home sellers, that
means that your next buyer could be anyone from around the
corner to around the world. And for those looking to buy
outside of their local area, the Internet is your key. With
over 100,000 brokers and sales associates in over 30 countries
and territories, Century 21 Real Estate Corporation is part of
the largest real estate referral network in the world -
connecting potential buyers and sellers and real estate
professionals around the globe!
Source: Millward Brown 2001
Continuous Ad Tracking Study. This survey included 1,125
telephone interviews (via computer assisted program) with a
national random sample of adults (ages 18-54) who have either
bought or sold a home within the past two years or plan to
purchase or sell a home within the next two years. The
continuous tracking survey was conducted between February
5-September 1, 2001 by Millward Brown, a leading research
agency. Statistical testing between reported numbers was
performed at the 90% confidence level.
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