• Never select your agent based upon price

  • Decide whether to sell or not. Select a competent full-service Broker

  • New listing, new picture, new energy, new "blood"

  • Lower price

  • Usually all expireds want to sell

  • Haven't been prepped before going on the market

  • Poor condition can keep it from selling at all

  • 2 hundred dollars will example fresh - crisp

  • Would you pay for worn, elements or newness?

  • Difference between living condition and showing condition

  • Buyers must be able to see themselves living in your home

  • Most listings expire because they are overpriced

  • If you intentionally overprice your home don't be surprised if it didn't sell

  • You may have determined at what price your home won't sell

  • Your overpriced home will make the others look better

  • Overpriced in early weeks of marketing

  • The marketing of your home is a team effort, you control the price. Agent controls marketing

  • Why didn't the showings produce an offer?

  • Sellers are disappointed, rejected, looking for answers

  • Hear from more real estate agents, now then when it was on the market

  • Positioned right? Fluffing, buffing rearranging

  • Doesn't mean an agent that doesn't show it can't be a great listing agent

  • 3 reasons why a home doesn't sell: marketing, condition and price

Levels of marketing

  • Most basic level of marketing - for sale sign

  • Open houses

  • MLS - Majority of sales

  • Should have had a photo, etc.

  • Mass marketing - few direct sales

  • Effective unique and expensive homes

  • How many showings while on the market?


Call Lillian today at 310-4800
for YOUR Complimentary Property Evaluation!